← All tools

// tools / utm link builder

UTM Link Builder

Tag any link with campaign parameters so your analytics can tell where traffic actually came from. Fill in the fields, then copy your tracked link.

Website URL *

Campaign source * Where the link lives (utm_source) Campaign medium * Marketing channel (utm_medium) Campaign name * The promotion (utm_campaign) Campaign term Optional (utm_term)

Campaign content Optional — tell two versions apart (utm_content) Force lowercase (recommended — avoids duplicate tags from casing)

Your tracked link

{{ resultDisplay }}

URL, source, medium and campaign are the standard set your analytics expects. Keep names consistent across links so reports don't fragment.